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Since starting in November of 2017, “The Ten” — a collaborative partnership between Nike and Virgil Abloh‘s Off-White — has shifted sneaker culture immeasurably. A black/white colorway of Abloh’s unique Air Max 90 hit the market in January of 2019.Special branding arrives via the large loosely stitched white Swoosh on the lateral side and standard Helvetica text on the medial side, while small pops of orange and a signature Off-White hangtag complete the look.
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