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If you had to list one of the greatest tennis trainers of all time, the Diadora Borg trainer would come very close to the top. Released in an era where tennis fashion had swept the nation thanks to the likes of Björn Borg and the early casual movement also adopting the Italian sportswear look. Borg had already put fellow Italian brand, Fila, on the map and now Diadora wanted their share of the pie. In the 80’s the Italian sportswear label released different models of Diadora Borg with Björn Borg himself endorsing the shoe to a worldwide audience. Diadora, together with Adidas, was one of the first to introduce the Velcro fastening system on tennis shoes in the early 1980s..
The example is this super rare Diadora B. Borg Coliseum, with an Italian flag on the collar of the shoe.The B.Borg Coliseum was never worn during tournaments, but became one of the most recognized shoes in the world of casual sneakersThere is also the signature of the Swedish player and the box is also personalized with the image of Borg in action.
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